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May 20, 2011 05:36 am GMT
So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn't enough to make it useful. The lessons of user adoption are sometimes learned the hard way.Thus is the story of the failure of Blippy, a product that launched in private beta in December of 2009 and that we breathlessly fawned over again, and again, and again and again (and again and again...).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Msia8VhrgFU/
The End Of Blippy As We Know It
So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn't enough to make it useful. The lessons of user adoption are sometimes learned the hard way.Thus is the story of the failure of Blippy, a product that launched in private beta in December of 2009 and that we breathlessly fawned over again, and again, and again and again (and again and again...).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Msia8VhrgFU/
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