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May 11, 2011 03:31 pm GMT
Yes, smartphone apps are still in vogue, and most mobile app stores continue to grow by leaps and bounds. Yet consumers spend more time engaging with the mobile Web on their smartphones than through ad-supported apps, mobile advertising startup Jumptap says in its STAT (Simple Targeting & Audience Trends) report. The company claims more than 58 percent of mobile internet users in the U.S. are getting content through their browser(s), compared to 42 percent via mobile apps.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jF3J_M1KMt0/
58% Of Mobile Web Users Get Their Content Fix Through Browsers: Jumptap
Yes, smartphone apps are still in vogue, and most mobile app stores continue to grow by leaps and bounds. Yet consumers spend more time engaging with the mobile Web on their smartphones than through ad-supported apps, mobile advertising startup Jumptap says in its STAT (Simple Targeting & Audience Trends) report. The company claims more than 58 percent of mobile internet users in the U.S. are getting content through their browser(s), compared to 42 percent via mobile apps.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jF3J_M1KMt0/
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