An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Some of Our Sources
- Web Designer Wall
- Just Creative
- Joshua Blankenship
- Creative Curio
- Naldz Graphics
- My Ink Blog
- Wal You
- Design Modo
- Web Resource Source
- Dev To
Help Webnuz
Referal links:
April 24, 2011 09:00 pm GMT
As we wrote earlier this year, OneRiot launched a social targeting service for mobile ads, that offers highly targeted ads within mobile apps. Similar to Klout's social influence score, OneRiot has developed a "social interest score" to define mobile audience segments based on social interest categories.With the new social targeting service, OneRiot allows advertisers to reach targeted audiencesegments on mobile, from busy moms to tech influencers to sports guys to fashionistas. Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations. OneRiot's audience profiles are created by mining and analyzing public big data social streams from services (i.e.Twitter). The company says that this data is derived from users that heavily engage with content on their mobile device that is relevant to their current social activity, including status updates, tweets, photos, advertising and more.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VogJOL6jeVE/
OneRiot's "~Social Interest Score' Defines Mobile Audience Segments For Advertisers
As we wrote earlier this year, OneRiot launched a social targeting service for mobile ads, that offers highly targeted ads within mobile apps. Similar to Klout's social influence score, OneRiot has developed a "social interest score" to define mobile audience segments based on social interest categories.With the new social targeting service, OneRiot allows advertisers to reach targeted audiencesegments on mobile, from busy moms to tech influencers to sports guys to fashionistas. Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations. OneRiot's audience profiles are created by mining and analyzing public big data social streams from services (i.e.Twitter). The company says that this data is derived from users that heavily engage with content on their mobile device that is relevant to their current social activity, including status updates, tweets, photos, advertising and more.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VogJOL6jeVE/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch