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April 23, 2011 12:42 am GMT
The value of mobile advertising networks is well established at Google and Apple: Google bought Admob for $750 million and Apple bought Quattro Wireless for $275 million. So far though the independent ad networks have stayed on the sideline. Until now. A source tell us that ValueClick (NASDAQ: VCLK) has acquired mobile advertising network Greystripe for $75 million in cash.Greystripe has raised $18.1 million in funding to date over four rounds. They have a direct sales force that sells rich mobile ads directly to brands, and are on pace to bring in $25 million - $30 million in revenue this year, with about $6 million in gross profit.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RJsI0XWyjFo/
ValueClick To Acquire Mobile Ad Network Greystripe
The value of mobile advertising networks is well established at Google and Apple: Google bought Admob for $750 million and Apple bought Quattro Wireless for $275 million. So far though the independent ad networks have stayed on the sideline. Until now. A source tell us that ValueClick (NASDAQ: VCLK) has acquired mobile advertising network Greystripe for $75 million in cash.Greystripe has raised $18.1 million in funding to date over four rounds. They have a direct sales force that sells rich mobile ads directly to brands, and are on pace to bring in $25 million - $30 million in revenue this year, with about $6 million in gross profit.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RJsI0XWyjFo/
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