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April 13, 2011 07:06 pm GMT

AOL Jumps To No. 2 Spot In comScore Online Video Rankings

Online video views continue to rise. ComScore has released data from its Video Metrix service, showing that 174 million Internet users in the United States watched online video content in March for an average of 14.8 hours per viewer. That's up from 170 million users in February. In total, the U.S. Internet audience engaged in more than 5.7 billion viewing sessions during March (compared to 5 billion in February).Google Sites (a.k.a. YouTube) was the top online video content property in March with 143.2 million unique viewers. AOL jumped from the seventh spot in February to the second spot in March with 57 million viewers. Yahoo Sites followed with 56.4 million viewers. Microsoft Sites came in fourth with 53.1 million viewers, while VEVO ranked fifth with 52.6 million viewers. Facebook came in sixth with 48.8 million viewers. Google Sites had the highest number of viewing sessions as it neared the 2 billion mark, and highest time spent per viewer at 276 minutes, or 4.6 hours.

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