An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
April 11, 2011 10:59 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qD7a8nMRlT4/
Kiip Is An Entirely New Mobile Ad Model: Real Life Rewards For In-Game Achievements
Kiip, the seven month-old mobile startup, is finally coming out of stealth today and revealing an entirely new model for mobile in-game advertising, one thatoffers users value instead of fighting for their attention.Going beyond the banner and text ads used by industry leaders iAd and AdMob, the team behind Kiip has thought long and hard about the way people actually play games and has come toconclusion that the moments when players experience in-game achievements like upping a level, completing a challenge or accumulating a certain number of points are the most valuable in terms of providing the most user engagement.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qD7a8nMRlT4/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch