Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
April 11, 2011 10:59 am GMT

Kiip Is An Entirely New Mobile Ad Model: Real Life Rewards For In-Game Achievements

Kiip, the seven month-old mobile startup, is finally coming out of stealth today and revealing an entirely new model for mobile in-game advertising, one thatoffers users value instead of fighting for their attention.Going beyond the banner and text ads used by industry leaders iAd and AdMob, the team behind Kiip has thought long and hard about the way people actually play games and has come toconclusion that the moments when players experience in-game achievements like upping a level, completing a challenge or accumulating a certain number of points are the most valuable in terms of providing the most user engagement.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qD7a8nMRlT4/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch