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April 9, 2011 06:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fQ1iIGKF1o8/
Facebook Comments: What's Easy Isn't Always Right
Editor's note: Jordan Kretchmer is the founder of Livefyre, a realtime commenting and conversation platform for publishers and online communities. He doesn't think much of Facebook comments. In this guest post, he explains why.I'm not gonna lie, I hate Facebook Comments. It's not just because it competes with my company's product (though I'm sure that has something to do with it). It goes much deeper than that. And I am not alone. I'm a bit biased, I admit, but I think we have to look beyond the feature-set of Facebook to grasp the impact that one line of javascript could have on a site's community, and more importantly the entire web.This post tries to unpack the many places where Facebook fails those who adopt the commenting platform as a cure-all to bring community back to their content.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fQ1iIGKF1o8/
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