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February 19, 2011 05:56 am GMT

Socialcam: A Look At Justin.tv's Upcoming "~Instagram for Video'

Between the likes of picplz and Instagram, image-sharing sites are making plenty of headlines these days. And there's one obvious offshoot that seems ripe for similar services: video. Granted, Path offers support for video, but it's semi-private and there could still be an opportunity for a more public service to tap into this trend.That's where Justin.tv's upcoming app Socialcam comes in.The app, which remains in a very limited beta, is looking to to offer a straightforward way for people to capture and share their videos with friends "and yes, it's doing that in a way that is very similar to Instagram and picplz, which isn't necessarily a bad thing. I sat down with Justin.tv founder Justin Kan and VP of marketing Matthew DiPietro to get a tour of the app, and have also gotten the chance to play around with the Android version myself.Kan says that it's frustratingly difficult to share video taken on your phone with friends: email attachments are a pain because of size issues, and MMS leads to heavily degraded video quality. YouTube makes it easy to upload directly from your phone, but the focus there doesn't seem to be on sharing your clips with a network of friends.

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