Articles by The Logo Smith from June 2017

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The Logo Smith gets in on the Google My Business Website, and Google Posts, merry-go round; more social clutter, and SEO noise, to deal with. Google My Business Website Not to long ago I set-up my own...

Ask most people who know me, they'll tell you that the Pure Storage logo design, was and still is, my all time favourite, and most prestigious, logo design projects. I designed the Pure Storage logo w...

Hiring a Logo Designer: Time for some direct approach marketing, and advertising, due to some unexpected availability over the next few weeks. If you're looking to hire a very experienced (over 25 yea...

Smartsign conducted a logo study, that analysed of roughly 2,000 logo designs to determine what the common characteristics are of successful businesses. The company logos analyzed came from the 2016 I...

So yeah, this post on proofreading marks 'maybe' of interest, rather than a valuable and important one. However, I do think it's worth bookmarking for reference sake, and for general posterity. Why? B...

Effective business branding starts with a well-designed logo. Crucial elements for a winning logo design are shown in this logo infographic. Without it, a startup wouldnt be able to compete on the sam...

I really thought I had lost all my original Pure Storage logo design sketches that I doodled for them, way back in 2010. To my utter delight, I actually found them tucked away within a project folder ...

Rebranding Tips: The exercise of rebranding and updating a brand logo design isnt new, but it is certainly becoming more commonplace. Rebranding was typically a hugely risky and expensive undertaking ...

Nabbed the headline from Quipsologies, as that perfectly sum's up the nature of this graphic design client contract fromSegura, a design firm in Chicago: it's a no bullshit contract. This client contr...