Articles by The Logo Smith from January 2017

Having come from the traditionalside of commercial printing, whilst serving out my apprenticeship, I found this simple demonstration of 4 colour CMYK printing to be pretty useful. If you've not had th...

Another fine collection of creative work by Txaber(who also designed the cool Helvetica Rubik's Cube); this time we have a stunning collection of Absolut Vodka bottles, beautifully coatedin Pantone co...

Simple demonstration, using Coloured Pencils, showing 4 types of Color Blindness: Tritanopia, Protanopia, Deuteranomelia & Total Colour Blindness. I've not takenan awful lot of notice when it come...

UPRAW Negative Space Logo Design Process Heres the very first attempts at vectorising the UR negative space logo sketch (below), that I have been working on over the last few weeks, for UPRAW.   ...

Brand Logo Mix, by Mike Stefanini, fromAtomike Studios, is a fun look at how certain popular brand logos would look like on completely unrelated consumer brand items. How about: the Nike logo on a Coc...

I received this glowing client testimonial, for a logo design project, just the other day, and it frankly left my quite speechless. The client in question? Hired me to design a new brand logo for his ...

I love this vintage Nintendo poster so much, put out by a desperate Nintendo of America Inc, way back in 1990. Such a classic, and shows how times change when it comes to brand names becoming nouns. &...