Articles by The Logo Smith from January 2014

Logo ExplanationThe ‘X’ logomark sort of came about through some abstract sketching, trying to find some ‘hook’ within the brand name that could be used with a logomark. Often ...

I really have been a little taken aback (in a good way) by the number of people asking me for my opinion on: The Squarespace Logo Design Machine, so here’s my tepid reply.…Read The Thrill ...

I had an interesting experience a while back that has caused me to really reflect on certain priorities I place regarding my logo design business, more specifically what I tend to quote.…Read Pr...

Once in a while a rebrand (logo redesign ) comes along that simply looks like how it should have always been. By that I mean the revised logo simply looks like a natural evolution, but at the same tim...

One of the more frustrating scenarios when working as a self-employed logo designer is the ‘logo-design-by-committee, or more precisely, the horror of ‘logo-design-approval-by-committee...

As part of my A Question for Graham series [AQfG], Chris from PixelHatch, emailed me a follow-up question with regards to an earlier post of mine on the topic of asking clients for the full payment up...

ThisPorsche 356 Color Chart is rather seductive. Little bit of auto creative inspiration for this New Years Day. Really liking the circular ‘infographic’ style graphic on the front page, q...