Articles by The Logo Smith from September 2012

Been meaning to post this for some time after seeing it in FastCoDesign. A little hard for me to actually understandspecificallywhat is going on here with these designs as I have never watched Game of...

8 Page Logo Specification Book Template for Download Along with my other logo guidelines andspecificationtemplatesavailableto you, I now have added this 8 page logo sheet and style guide as a download...

I don’t often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way a...

Seeing this reminds me I need to get my finger out and do something equally spectacular for my portfolio. As not real as this American Airlines might be, there is something undeniably easthetically co...

Some logos, NASA’s included, should never have been retired. Some logos, NASA’s included, were designed with such skill that they could have gone on and on and on and on. I am still in awe...