Articles by Noupe from October 2020

If youre wondering why your website conversion rate is painfully low after investing a lot of time (and money) into it, then you probably havent considered its page speed. Did you know that a whopping...

2020 has introduced many of us to the idea of working from home.  While its absolutely not for everyone, this extended period of remote working has got the gears turning in some peoples heads. Th...

Every day 45% of the human population is on social media. To put that into perspective, thats 3.5 billion active users using social media channels. The pandemic is another reason that more people turn...

If you work in higher education marketing, you understand just how integral your content strategy is for reaching your target audience. Your content strategy includes any marketing material that you c...

Want to create an amazing yet one-of-a-kind mobile application that grabs users’ attention? If yes, then you’re at the right place to question “HOW.” Discover some refreshing m...

Want to create an amazing yet one-of-a-kind mobile application that grabs users’ attention? If yes, then you’re at the right place to question “HOW.” Discover some refreshing m...

An age-old SEO tactic, link building is simply the process of getting other relevant sites to link back to your web pages. As a digital marketer, you are probably guilty of either undermining the impo...

Landing pages are a must-have for every business today. It’s not a homepage of your website but a separate marketing tool to attract traffic and convert it into leads. You design a landing page ...

Ruby on Rails is one of the most popular and widely used web development frameworks. It is a relatively easy and powerful web development framework for building scalable and enterprise-ready applicati...

Creating a compelling website ad copy is just the beginning. To create an effective and long-lasting relationship with your prospects, you need to use the right colors. 85% of shoppers place color as ...

Graphic design is probably one of the essential skills most people need nowadays, whether for your business, Facebook page, or beautifying your Instagram account. However, for those who are not skille...

The list of the best digital marketing strategies is changing all the time. As the world changes around us, so too do the ways in which we need to market our brands. Strategies that were popular 5 yea...

At all levels of education, many instructors are implementing modern practices and innovative technology into their lesson plans. In both the K-12 and higher education sectors, the rise of educational...

In 2011, the first version of Bootstrap (then called Twitter Bootstrap) came out. It was a product of Twitters UI team and was a framework aimed at simplifying the creation of professional looking app...

Few things have been so beneficial and transformative for small businesses as the internet. Within a click, you can connect to global audiences, do product research, find new employees, and much more....

PayPal was born in 1998, over two decades, it has become the most popular online payment method in the world. Currently, there are over 4 million live websites using PayPal as their payment gateway. W...

Brand archetypes seem to be everywhere. Developed by Karl Jung decades ago, archetypes are an effective marketing tool to relate to customers and build that lasting connection. So, how do you figure o...

The designers of the design interfaces have their gears-on in contesting for leveling up the current state of the art tools for prototyping as well as design. The two game-changers that came into exis...

Art galleries are great places to visit to get inspiration and get your creative juices flowing. They are incredibly well designed and aesthetically pleasing. What you might not be aware of is that mo...

So, youve successfully managed to drive significant traffic to your website! What do you do next? Let things happen in their own way? No, thats definitely not going to help! While driving traffic to y...

No matter whether youre already a skilled professional or youre only starting out in your freelancing career, youre probably familiar with the many benefits of working as a freelancer. Aside from allo...

The social event of the entire year, Halloween is just around the corner. Celebrating Halloween might get a little depressing this year. However, that doesnt mean you cant at least try to host a socia...

Have you been meaning to start a newsletter for a while? Below are 5 reasons its not too late read this and craft your first edition today. Your mind can play tricks on you. You dont want to exercise...

The COVID-19 pandemic has caused more and more managers to have to learn the ins and outs of running a successful remote work environment. Of all the adjustments theyre making, one stands above the re...

Bulk text messaging and email campaigns can be great for marketing and staying in front of your target audience.  But it can be tempting to send bulk communications without doing your homework fi...

According to a federal law called FERPA, educators, administrators, registrars, and other school employees in the United States are responsible for securing the student data that passes through their ...

As you create a presence for your business online, the marketing strategies that you adopt must be fine-tuned to help you achieve your goal of facilitating conversions. SEO is imperative in generating...

Its easier than ever to make money online. Whether you just need to generate some fast cash or want to create long-term, sustainable income which has become more common as freelance jobs, remote work...

Whether you are a professional video content creator or just an indie production company, YouTube is undeniably the top dog for hosting videos. Since YouTube went live in 2005, it has garnered approxi...

In this day and age, nearly every school has its own website to connect with their communities and keep students, teachers, and parents up-to-date. However, many of these education sites are poorly de...

Now that we live in a digital age, driving traffic to your website should be one of your top priorities, as this means more potential customers and a better bottom line. For this, link building is sti...

One of the easiest ways of increasing the email value, attracting the attention of your subscribers, educating them, and disclosing more information is to include attachments in your emails. The profi...

A sales funnel is the visualization of your customers journey from visitor to customer. Its a handy tool that breaks down the conversion process to make it easier for businesses to convert customers. ...

You already know the value of your nonprofit website. Your website serves as the touchpoint for most online engagements and centralizes all relevant information about your organization and mission. Wi...

Are you a new apparel store owner looking for ways to scale your startup organically? Content marketing, when done right, can give you a great heads up in your eCommerce startup journey. With the appa...

Did you know that over 70% of marketers turn to influencers for promotions? It is because influencers are great for not only driving traffic and creating authentic content; it is also more effective f...

Remote working is a growing trend that is set to change and challenge the working mode norm around the world.  The rise of digital marketing has birthed a plethora of tools that help with automat...

Believe it or not, there isn’t a complicated secret to getting more revenue and increasing conversion rates. By simply implementing sales promotions into your marketing strategy, you can take yo...

If youve opened up an eCommerce store on Shopify recently, youre probably aware that competition is stiff. The platform is supporting at least 600,000 businesses across the world so theres a good chan...

Taking your business global reaps rewards but can be equally intimidating. Gaining new customers, boosting sales, and positioning your business as a global player is surely an advantage. Expanding to ...

Looking for a way to work on your mobile phone while scrolling Instagram? Well, why dont you try to become an Instagram freelance marketer? All you need is a mobile phone, the Instagram app, and some ...

A common goal for a lot of brands is to reach as many people as possible with their marketing messages while keeping their budget low. The more return you can get on each dollar you spend, the more yo...

There was a time when bright colors and bold typography dominated the design world.  But graphic design as we know it is ever-evolving. What worked a year ago may no longer be as effective today,...

For every content marketing strategy, keyword research is crucial for the success of the site. Without a good keyword research strategy, you wont get traffic, conversions, and sales.  Marketers w...