Articles by Freelance Switch from July 2016

If you’re an entrepreneur (or working for one), chances are you’ve said or heard something like this more than once:“Let’s create a new product that will do things the old one won’t do!”Al...

Setting up an online store years ago used to be mind-numbingly complex.Simply creating products, product pages and a checkout sequence was bad enough. But then you had to worry about payment gateways ...

Professional networking when you’re a very small business owner is vital, but it can also be challenging when you don’t know where to turn. Chances are that you want to give it a shot because you�...

Starting an online store has never been easier. There are quite a few feature-rich eCommerce platforms available, each with their own set of strengths. But the two most popular solutions are Shopify a...

What You'll Be CreatingCreating a PowerPoint from scratch can be quite labour-intensive. Starting with a PowerPoint template is beneficial. It saves time, provides good visual design and means that yo...

Feeling frazzled? Do you find yourself getting up early, working late, and still not getting it all done? If this is you, like many small business owners you may be stretching yourself too thin. As a...

A good business card is not just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, good business cards will ne...

Does the word “marketing” make you break out in a cold sweat as you vividly imagine all your money flushing out your bank account and into a dark hole? Clink, clink, clunk! Oops, that’s your ent...

Email marketing is a popular way to promote products and services, but does it work? Statistics say yes. According to data from Campaign Monitor, email marketing is crazy effective. Email marketers c...

WooCommerce is the most popular and “most customizable eCommerce platform for building your online business.” You can download WooCommerce for free, but you really begin to see its power when you ...

Choosing the best presentation software is a big decision. Your presentation needs to look good, and to make it look good you need the right tool. The presentation software you choose makes a differen...

In this series, we consider the three main types of business clients who hire photo-video services and how best to help them: The Outsourcer, The Doer and The Designer. Today, in our first installment...

As I mentioned in my earlier tutorial on borrowing money to fund a business, debt can be a powerful way to raise money to finance growth and expansion. Large corporations and governments use it all th...

What’s the difference between having a business and having a brand?Let me give you a hint: It’s the same difference between having a body and having a personality. The first is necessary for you t...

Are you developing a new business? In need of a new visual identity? Or does your current logo look dated and need a refresh?Customers will expect your business to have a professional brand identity, ...

2016 is moving along fast. Is the deadline for your important presentation coming up quickly? Do you need to design your slides and get them ready to go?If that's that case, you have some work to do t...

When you run a small business, one thing’s for sure: you’ll never be short of things to do.But one of the dangers of a lengthening to-do list is that you can end up losing your focus. You rush aro...

Profits are the lifeline of small businesses. As your profits increase and become more predictable, the greater chances your small business survives — and most businesses don't. In fact, only around...

Profits are the lifeline of small businesses. As your profits increase and become more predictable, your small business has a greater chance of surviving—and most businesses don't. In fact, only aro...

Printed pieces are a fantastic way to show off your best work and impress potential clients. In our new Coffee Break Course, Show Off Your Work: Printed Promotional Pieces for Photographers, Enva...

Design trends come and go.Some trends, like everyone’s favorite parallax, are merely aesthetic. They’re little tweaks here and there that fail to go beyond surface level changes.Others, however ar...

If you need to work with percentages, you’ll be happy to know that Excel has tools to make your life easier. You can use Excel to calculate percentage increases or decreases to track your business...