Articles by Freelance Switch from April 2016

Do you need to raise money for your business idea? Is an investor meeting fast approaching? If so, is your pitch deck in order?It’s challenging to craft a compelling investor pitch deck. You need a ...

WordPress.com or WordPress.org? If you're a business owner looking to start your own website, you've probably met with this dilemma once or twice. It's often a source of confusion for many people and ...

Have you ever fallen down the YouTube rabbit hole? You visit to watch a tutorial or a music video but half an hour later you wind up watching something completely different, with no real memory of how...

Starting a business is the aspiration of every entrepreneur who’s ever lived, as well as every person who’s ever been stuck in a nine-to-five job and wants out of the daily grind of answering to t...

What You'll Be CreatingLooking to update your business stationery, and impress new clients at your next networking event? Are you unsure what is a standard business card size or what business card di...

Rehearsing answers to potential interview questions is an important step in any job application. You need to have an elevator pitch ready, as well as a few memorable stories about your career.Here's a...

An accuser wags a finger in your face and says, “Don’t take that tone of voice with me!”Ever heard that plea from someone you've upset? Unless you’re some kind of communication super-special...

Are you eyeing a new position? If so, is your resume design current? And will it represent you creatively—allowing you to stand out distinctively in a crowded pool of applicants?If you’ve recently...

Think all you need to make a good business video is a camera and microphone? Think again! First and foremost, you need a plan. That means spending some quality time in what’s known as pre-production...

If you're already employed and yet you still want to start a business on the side, you're not alone. In the US, for example, half of working adults report that they either own a business or are lookin...

Your email signature is more than just your name and title. It's also a part of your personal branding. It needs to encourage reader response, provide contact information, and catch the reader's eye i...

Last month we shared a huge list of assets to boost your work, and now it's time to focus on promotion and presentation. We'll run through a fantastic list of web design templates and presentation moc...

Email might seem a little bland and outdated in a world dominated by social media but, when it comes to marketing a business, email still rules. According to a study from McKinsey, email is nearly 40 ...

Excel is great, but trying to figure it out how to use Excel on your own can get you only so far because it isn’t intuitive. But if you use the techniques and tips in this tutorial, you’ll be able...

Restaurants that invest considerable thought in their menus do better than those that don’t. Menu designs are vital in convincing customers to buy specific items. They also get them to return to try...

Content marketing engages your customers through digital channels like social media, blogging, and email marketing. You’re likely familiar with what content marketing is, but how effective is your c...

As we saw in my recent tutorial, “What Is Content Marketing?”, content marketing can be a great way to attract more potential customers for your business. And a key element of content marketing is...

Email marketing is the most effective form of digital marketing, according to Ascend2, a research and marketing firm. Based on survey results reported in Forbes Magazine, 54% of global respondents rat...

You’re interested in a recently announced position in your company. You’ve been waiting for an opportunity to get promoted for years.Since it’s an internal promotion, it won’t be hard to talk ...

Over 89 billion business emails are sent each day according to recent statistics published in Mashable. That's not even including the over 55 billion personal emails sent each day. Email is an import...

Is your presentation deadline fast approaching? It can take time to compile all the elements that make a great presentation: craft a compelling narrative, simplify your data, pull together your graph...

If you're struggling to stay on top of your business and its demands, try our new Coffee Break Course, Productivity Tips for Your Web Design Business.You'll be in the company of Paul Boag, f...

Your core brand values are the compass that points to the true North of your business success. Which means, they’re pretty darn important.But what exactly are they, how do you define them, and what ...

Whether you're a photographer, a painter, or a web designer, one thing remains a constant: You need a portfolio. After all, portfolios are the time-tested, best way to give potential clients a look in...

If you’re trying to expand your business, chances are you’ve heard the term “content marketing”. You may have been told that it’s a great way to reach new customers and build your business�...

Average website conversions hover in the low single digits. That means the vast majority of people coming to your website will leave, never to return.To make matters worse, you only have about 17...

Recruiters review thousands of resumes every month. It’s not an exaggeration to say they’re tired of reading the same information, told in different iterations, over and over again.It’s also bec...