Articles by Freelance Switch from December 2012

Ah, the joys of freelancing: working when you want to, wearing your comfy clothes, setting your own schedule, being your own boss. There are myriad advantages to being the master of your domain. Alas,...

Nine decades ago Claude Hopkins advertising classic, Scientific Advertising was published. Hopkins argued that marketing was “a gamble” unless those doing the marketing measured the result...

Many freelance consultants have a rather hit-or-miss approach to marketing their services. In truth, quite a few consultants do not learn to market themselves in the early days of their businesses bec...

If you want to be found online these days, you have to invest at least a little time into search engine optimization effectively telling search engines what search terms your site should show up for....

Looking for a new client? The FreelanceSwitch job board is a great resource of freelance gigs and opportunities. These opportunities are in various fields, from development to writing to design, and c...

Once a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also take a look at our comic archive? ...

Many creative freelancers struggle in their businesses because they don’t do enough promotion.Face it, promotion doesn’t have the greatest reputation. It’s as if you’re suppose...

As a freelancer, I often forget that there are valuable books out there in addition to all of the online reading I do. Recently, though, I’ve taken back up the art of reading a book, rather just...

If you’ve been freelancing for a while, you probably already know that you often have to juggle several projects at a time. That’s not to say that you necessarily have to multi-task, but s...

Many clients just dont feel comfortable if they arent constantly in touch with you. Of course, there are also the clients who assign you a project and then drop off the face of the planet until the de...

Whether you’re pitching a guest post on a blog to promote your freelancer website or looking to land another freelance gig, as a new freelancer, pitching prospects is a little tricky.You donR...

Its rare that a client will decide right off the bat to hand you a big project: most people want to test the waters with a new freelancer, spend some time considering the project and generally get a b...

Freelance graphic designers, web designers, and web developers often have to get creative with marketing efforts. Sometimes the budget simply does not allow for outsourcing. Even more so, freelance gr...

You’re offering a service that’s in demand. You know who your potential clients are. You’re engaging on Facebook as I outlined in my previous post.If you’re doing all these, yo...

Once a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also take a look at our comic archive? ...

For many of us heavily invested in eCommerce, the official economic recession of 2008 has one positive spin: it bolsters and quickens our cultures direction online. We are increasingly moving to the W...

Conference badges seem to only ever increase in price, but not attending at least the occasional conference means that youre missing out on major business opportunities. Its not always possible to att...

Have you got big plans for your freelance career — but nothing’s happening?Somehow, you’re not moving forward and marketing your business. You’re not getting out and finding th...

Years ago, the idea of networking brought to mind stuffy business suits, too many cocktails, lots of artificial smiles and polite nodding. Then came the internet, allowing people to network from safet...

Previously, I shared some simple ways to find your first Facebook fans.When you’ve got you’re first few likes on your Facebook Page, you’re ready to start getting to know your fans t...

You can find thousands of guides full of recommendations on how to excel on different online networking platforms. But to succeed as a freelancer, you need to have some old school skills as well. Bein...

No matter what it is you do, whether it’s graphic design, web development, illustration, copywriting, or anything else, there’s one thing every freelancer has to deal with day in, day out....

Once a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also take a look at our comic archive? ...

Looking for a new client? The FreelanceSwitch job board is a great resource of freelance gigs and opportunities. These opportunities are in various fields, from development to writing to design, and c...

Freelancers in every field face a constant challenge to achieve and maintain a high level of productivity and qualityin their work. One of the ways that you can improve your results is by developing...

Emergencies happen. The very nature of the beast is that we dont have any warning and we cant stop them. More often than not, a true emergency means that you dont really have time to worry about your ...

As we approach the end of the year, it’s a good time to begin thinking about next year’s goals for your freelance business.Maybe you’ve played your freelance marketing strategy loose...

When you’re a new freelancer, it can seem impossible to get anybody to hire you. It’s easy to feel like you can’t get a job without experience, or experience without a job.But you ...

Now you’ve created and set-up your Facebook Page, your next step is getting people to become Facebook fans and Like your Page.In this post, I show you how to increase likes on Facebook, drive Fa...

After youve been freelancing for a few years, you generally get a clear idea of who makes a good client. You may have things very narrowed down, to the point that you can cite industry and demographic...

Is your holiday gift shopping done? There are plenty of good deals to be had on high quality presents for freelancers. The clock is ticking down to that big present opening occasion. It’s time t...

Once a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also take a look at our comic archive? ...

When I started my own design business, one of the first things I put in place was a well-written contract. Before I spoke to an attorney about drafting an official document for me, I made sure I had m...