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June 28, 2024 12:02 am

McDonald's Says No Thanks To Plant-Based Burgers

An anonymous reader shares a report: A top executive at McDonald's says the chain does not have plans to bring back plant-based options after a test of its McPlant burger in San Francisco and Dallas failed. "It was not successful in either market," Joe Erlinger, McDonald's U.S. president, said during the Wall Street Journal Global Food Forum in Chicago on Wednesday. American consumers are not coming to McDonald's looking for a McPlant burger or other plant-based proteins, Erlinger added. The chain had previously partnered with Beyond Meat to make McPlant burgers and nuggets. Plant-based items are off the menu for now, but Erlinger didn't rule out the possibility that salads could one day make a return. That'll depend on whether customer demand is there. "If people really want salads from McDonald's, we will gladly relaunch salads," Erlinger said. "But what our experience has proven is that's not what the consumer is looking for from McDonald's." Instead, consumers are looking for french fries, $5 meal deals, and hot, fresh sandwiches, he added.

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