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June 20, 2024 04:00 pm

World's Largest Music Company Is Helping Musicians Make Their Own AI Voice Clones

Universal Music Group has partnered with AI startup SoundLabs to offer voice modeling technology to its artists. The MicDrop feature, launching this summer, will allow UMG artists to create and control their own AI voice models. The tool includes voice-to-instrument functionality and language transposition capabilities. RollingStone adds: AI voice clones have become perhaps the most well-known -- and often the most controversial -- use of artificial intelligence in the music business. Viral tracks with AI vocals have spurred legislation to protect artists' virtual likenesses and rights of publicity. Last year, an anonymous songwriter named Ghostwriter went viral with his song "Heart On My Sleeve," which featured AI-generated vocals of UMG artists Drake and The Weeknd. The song was pulled from streaming services days later following mounting pressure from the record company. Ironically, Drake got caught in a voice cloning controversy of his own a year later when he used a Tupac voice clone on his Kendrick Lamar diss track "Taylor Made Freestyle." Tupac's estate hit the rapper with a cease-and-desist in April, and the song was subsequently taken down.

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