Instagram is kicking the shopping tab out of the home feed
Illustration by Alex Castro / The Verge
Instagram users will soon have a revamped navigation bar on their home feed.
Beginning next month, Instagram will remove the shopping tab from the main bar at the bottom of the screen, and the button to create a new post will move down. The Reels tab, which is currently front and center on the navigation bar, will take the place of the Shop tab.
Image: Instagram The new nav bar will roll out in February globally.
Instagram began testing a main feed without a shopping button back in September, saying it wanted to “simplify [the] Instagram experience” for users. But the test was part of a larger pivot on Instagram’s part, according to a report by The Information, as the company pulls back on its shopping...
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