TikTok will tell you why youre seeing a video on your For You page

TikTok users will soon get a peek under the hood of their For You pages to understand why each video is being recommended.

In a blog post today, the company said it would begin rolling out a new feature on videos that breaks down why they’re being shown to the user. The feature — labeled “Why this video” — is accessed through the share panel and by clicking a question mark icon.

TikTok recommends content based on a variety of signals the company collects from users but has largely kept its exact methods under wraps. A blockbuster Wall Street Journal investigation last year detailed some ways the TikTok algorithm reads users, including how long a...

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