T-Mobiles latest stunt aims to capitalize on your hatred of Comcast

From the minds that gave us 5G gin comes T-Mobile’s latest publicity grab: a truck driving in circles around Comcast’s headquarters in Philadelphia with a message reading: “Make Xfinity your ex.”

This oh-so-subtle messaging comes with an offer to Comcast customers, tempting them to switch to T-Mobile’s 5G home internet service for $25 per month (provided you have a “qualifying voice line”). It also underscores just how important fixed wireless broadband is to T-Mobile as it looks for ways to capitalize on its early lead in 5G and take a bite out of the cable company’s home internet business.

Some of T-Mobile’s interest in home internet is thanks to a condition of its Sprint acquisition. In exchange for reducing our wireless carrier...

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