Apple reportedly backs out of NFL Sunday Ticket negotiations

Apple has exited talks to secure the rights to NFL Sunday Ticket, according to a report from Puck’s Dylan Byers (via 9to5Mac). Sources tell Byers that Apple backed out of the deal because it doesn’t “see the logic,” not because it can’t afford the NFL’s rumored $3.5 billion asking price.

The Athletic’s Daniel Kaplan backs up Byers’ reporting, saying on Twitter that he’s told, “Apple has indeed bowed out.” While Apple was once considered the front-runner in Sunday Ticket negotiations, talks between the iPhone maker and the NFL dragged on over the past several months, with a November report from The Athletic indicating that Apple’s expectations didn’t align with that of the NFL.

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