The Big Tens new deal makes sports streaming rights more confusing than ever

The Big Ten Conference announced a new slate of sports TV and streaming deals on Thursday, which will reportedly bring the conference more than $8 billion over the next seven years. It’s the richest rights deal in the history of college sports, with most of the money coming from Fox, CBS, and NBC — and most of the games coming to linear TV. There’s a streaming element, too, mostly through Peacock and Paramount Plus. But the big takeaway from the latest big-money deal? Watching sports is only getting more confusing and more expensive.

Here’s the basic rundown of the deal as it pertains to the upcoming football season: Fox got the best package of Big Ten games, which will kick off at noon on Saturdays during the season. CBS gets a handful...

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