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August 18, 2022 10:23 pm

Heres what Embracer Group can (and cant) do with Lord of the Rings




Gandalf the Grey garbed in a gray robe holding up his stave in a dimly lit cave
Image: New Line Cinema



Embracer Group’s purchase of Middle-earth Enterprises opens up a wealth of opportunities to put all kinds of new spins on the characters, stories, and places of J.R.R. Tolkien’s Middle-earth. I am a horse girl at heart, and so a video game company purchasing the various rights to the Lord of the Rings and The Hobbit universe means my dreams of a horse game involving the Rohirrim are that much closer to fruition. But Embracer didn’t just buy the gaming rights to Middle-earth; it bought (almost) all the rights. What else can Embracer do with all those juicy IPs, and how much of Middle-earth does the Swedish holding group own?


Does Embracer Group own The Lord of the Rings and The Hobbit?


Short answer: no. Long answer: Nooooooo. To be clear,...



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Original Link: https://www.theverge.com/2022/8/18/23311815/heres-what-embracer-group-can-and-cant-do-with-lord-of-the-rings

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