How do you establish an accessibility-focused developer culture at your company?

At FINN, weve experienced enormous growth in the last 18 months. Weve hired numerous talented people, weve built a large number of new features, and we've put a growing-every-day number of sustainable car subscriptions on German and US roads.

In this process, we could have focused more on accessibility (a11y) than we've done so far. Now that we have more talent to focus on this aspect of our products, everyone is eager to improve our a11y. So we're wondering: How do you establish an accessibility-focused developer culture at your company?