Walmart Plus subscribers are about to get a lot of streaming content for free

Walmart has looked at the field of streaming services and finally settled on Paramount Plus as a partner to bundle into its subscription service, Walmart Plus. The company is hoping all those plus signs will help it compete with Amazon, its biggest rival in the “ship everything under the sun directly to a customer’s home” department.

Rumors of a possible partnership first emerged last week when The New York Times reported that Walmart was eyeing Paramount, Comcast, and Disney as possible partners. Earlier today, The Wall Street Journal reported that a deal had been signed between Walmart and Paramount. This was followed not long afterward by a press release from Walmart confirming the news and announcing that Walmart Plus subscribers...

Continue reading…