Apple asked for a cut of Facebooks ad sales years before it stifled Facebooks ad sales

Apple and Meta may not be the best of friends right now, but at one point, Apple was in discussions with the social media company about how it could make more money from its presence on the App Store, according to The Wall Street Journal.

Apple reportedly argued that it deserved a cut of certain portions of Facebook’s ad revenue. The specific ads in question were boosted posts, which let users pay to have their posts reach more people, the WSJ reports. Apple apparently argued boosted posts are in-app purchases, which it famously takes a portion of; Meta argued that they were ads, from which Apple doesn’t get a share. It seems that Meta won out.

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