What happened to the Apple union campaign?

Earlier this year, Apple seemed poised to join Starbucks in a nationwide unionizing blitz. Two stores filed paperwork with the National Labor Relations Board while dozens more began to organize. In June, the first Apple Store in the country, in Towson, Maryland, voted to unionize.

Apple’s response was unequivocal: the tech firm hired anti-union lawyers at Littler Mendelson. Then it released a video from vice president of people and retail Deirdre O’Brien discouraging employees from unionizing. Finally, it announced a retail pay bump of roughly 10 percent, hoping to satiate workers.

The union campaign went silent.

“The temperature for considering a union has gone cold, much to my disappointment,” says a worker in Texas, who asked to be...

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