Textbook publisher: NFTs will let us squeeze even more money out of students

Textbook publisher Pearson suggests blockchain tech could let it take a cut of secondary textbook sales, capturing a section of the book market that’s so far escaped it. As quoted by Bloomberg, Pearson CEO Andy Bird believes non-fungible tokens, or NFTs, could help publishers make money off textbook resales, although he stopped short of describing concrete plans.

“In the analog world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” said Bird after the company announced its latest quarterly earnings this week. “The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through...

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