In Pennyslvania, campaign volunteers are getting a taste of gig work

Starting Monday, ordering a free “Josh for Governor” yard sign will be as easy as responding to a text message for Pennsylvania voters.

The Josh Shapiro campaign’s new voter outreach program mixes voter file data and gig economy-like delivery services to create “a universe that is primed” to accept good old-fashioned yard signs. By leveraging the campaign’s texting program, volunteers can ask voters directly whether they’d like to receive a sign to support the Democratic gubernatorial candidate.

Once a voter accepts, their information is sent over to the campaign, where the data is sorted into delivery routes. Then, volunteers sign up for delivery shifts and receive a route through a “delivery driver app.”

The campaign is using Circuit...

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