How the Tom Ford fragrance "Fucking Fabulous" was named

On Strong Language (a "sweary blog about swearing"), Nancy Friedman shares insight on the naming of Tom Ford's "decadent and spicy leather"-scented eau de parfum, Fucking Fabulous. A naming and branding expert, Nancy was once hired to develop names for a new perfume, "There was no actual fragrance for me to sniff, or even a list of ingredientsjust a concept and a target audience. — Read the rest