Skills You Need to be a Great Social Media Manager

Now that you know what the role of a Social Media Manager involves, here are some of the skills youll need to do your best in this role.

1. WritingSocial media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Linkedin, for example, requires a more professional tone, while Facebook is more light and fun. SEO copywriting knowledge is also very helpful to know about. (More on this later!)Some important types of writing include: Short and effective headline writing Engaging introductions Video and image captions Structured text for easy reading (because consumers will skim and scan subtitles, bullet points and numbering are key!)
2. ResearchSocial media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what you competitors are doing, even on a daily basis. Great Social Media Managers set up Google Alerts on popular topics and use tools like Feedly, Ahrefs and BuzzSumo to keep up with trending content. The Twitter Trends sidebar and the TikTok Discover tab are useful, while hashtag research can also help.
3. SEO KnowledgeThough SEO is often considered a separate department within organizations, that way of thinking is disappearing as SEO has become an integral part of content marketing and social media.. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to write SEO optimized copy on social networks. When you embrace SEO as part of your strategy, you can attract a larger audience with an interest in your products or services, leading to more potential customers. When thinking about combining SEO and social media, ask yourself the following questions: Do you understand the connection between exposure on social media and increased rankings in the SERPs? Do you understand long-tail and short-tail keywords for SEO optimization? Use this infographic to find out the 5 steps of keyword research.