The rise, fall and reboot of The Backrooms

Samantha Culp brilliantly distills the peculiar fandom around The Backrooms: a literary-expository subculture built around one of the most subtly disquieting images ever posted online. The uncanny photo, origin still unknown, inspired dread but also intense creativity. Fans drew, wrote and developed art, stories and games which spread the memetic horror to new audiences. — Read the rest