Snapchat adds paid subscription with more features for power users

Starting this week, Snap will begin offering an optional subscription called Snapchat Plus that unlocks exclusive and early access features.

Priced at $3.99 a month, the subscription is geared toward “the people who spend most of their time communicating with their closest friends on Snap,” the company’s SVP of Product, Jacob Andreou, tells The Verge. Dubbed Snapchat Plus, it’s Snap’s first real attempt at making money outside of advertising, though Andreou says there aren’t expectations for Plus to become a “material new revenue source.”

At least initially, Snapchat Plus is mostly a cosmetic upgrade. The most notable features include the ability to change the style of the app’s icon, see who rewatched a story, and pin one of your...

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