Etsy will refund buyers for missing, damaged, and inaccurate items

Etsy is launching a purchase protection program for shoppers and sellers, the company announced today. The program, which begins August 1st, will refund customers when an item arrives damaged, is missing, or doesn’t match the listing description.

Purchases under $250, including shipping and taxes, are covered by the program, according to the updated seller handbook. The company says it will put $25 million per year into the program to cover refunds and that it’s free for sellers to participate in the program.

“Easy issue resolution is a critical part of the e-commerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy even more worry free,” Raina Moskowitz, Etsy’s chief operating...

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