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June 2, 2022 05:30 pm

Canadian government slams Tim Hortons for using its app to spy on customers




Business sign of a Tim Horton’s cafeteria.
Photo by Roberto Machado Noa/LightRocket via Getty Images



Tim Hortons used its mobile app to collect “vast amounts of location data” from users, including tracking when they visited competing coffee shops, says Canada’s privacy watchdog. Yesterday, the Office of the Privacy Commissioner of Canada released the results of a 2020 investigation into the coffee and donut chain, demanding it delete any remaining location data and limit future collection. Tim Hortons, the commission says, has agreed to implement the regulations.


The full report outlines a sweeping, invasive attempt to deduce Tim Hortons customers’ behavior in order to target advertising at them — although the company apparently never actually used the data for that purpose. It notes that in May 2019, Tim Hortons updated its mobile app...



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Original Link: https://www.theverge.com/2022/6/2/23151517/canada-privacy-commission-tim-hortons-app-data-location-tracking-investigation-results

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