Buick, the iconic American automaker owned by General Motors, announced a raft of major changes meant to underscore its shift to electric vehicles.
The company says it will release its first EV for the North American market in 2024 and will only sell electric vehicles by the end of the decade. Its future EVs will bear the name “Electra” in a nod to the company’s past. It’s unveiling a new concept car, the Wildcat, that’s meant to tease its all-electric future. And it’s even updating its tri-shield logo, doing away with the circular design for a body-mounted horizontal display, to emphasize its “brand transformation.”
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