Theres now a $950 Gucci version of the Oura Ring

The Oura Ring was one of the buzziest gadgets during the pandemic. Not only did it spark a weird sleep competition between Gwyneth Paltrow and Kim Kardashian, but it was also featured in the NBA’s COVID prevention plans, and there were several studies to see whether wearables could predict COVID-19. And now, there’s a Gucci version that costs an eye-watering $950.

The Gucci x Oura Ring is made out of “black synthetic corundum” detailed with a braided border and an 18-karat gold Gucci G. It weighs four grams, and the band measures 0.3 inches thick. Other than the luxe design, this is basically the same as the “regular” $299 Oura Ring Generation 3. The main benefit of the Gucci version is that it comes with a lifetime membership. Starting...

Continue reading…