Disney Plus with ads will keep the breaks down to four minutes per hour

When Disney Plus’ ad-supported plan goes live later this year, it will reportedly run ads for four minutes on movies or shows that last an hour or less, according to reports from Variety and The Wall Street Journal.

As Variety points out, this would make Disney offer fewer ads per hour than some of its competitors. NBC’s Peacock runs no more than five minutes of ads for every hour of content, while HBO Max shows four minutes of ads per hour. Disney Plus’ planned number of ads even beats the Disney-owned Hulu, which runs anywhere from nine to 12 ads in one hour.

As for the content of the ads themselves, the company is reportedly taking a cautious approach to maintain its family-friendly image. Disney isn’t just cutting out ads that may...

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