Podcasting will be a $4 billion industry by 2024

Remember when podcasting becoming a $1 billion industry was a big deal? So quaint. Let’s get into it.

Podcasting will be a $4 billion industry in two years

It’s the boom times for audio. Ahead of the Podcast Upfronts, the Interactive Advertising Bureau and PricewaterhouseCoopers released their annual joint report on the podcasting business, projecting that the industry will generate $2 billion in revenue this year and $4 billion by 2024.

That growth is not just because the number of podcasts and time people spend listening to podcasts are increasing (though that doesn’t hurt). A lot of it, according to executives at IAB, also comes from advances in ad tech that allow advertisers to better target audiences and encourage them to spend...

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