Buying Wordle brought tens of millions of new users to The New York Times

Buying the hit puzzle game Wordle was apparently a good bit of business for The New York Times. The company announced its quarterly earnings on Wednesday and credited Wordle for a huge jump in new subscribers. “Wordle brought an unprecedented tens of millions of new users to The Times,” Times CEO Meredith Kopit Levien said in an earnings release, “many of whom stayed to play other games” and drove the company’s best gaming-related quarter ever.

The Times acquired Wordle from creator Josh Wardle back in January, and said it paid “an undisclosed price in the low seven figures” to do so. Now it’s in the Times’ collection of games, which also includes two daily crosswords, Spelling Bee, Sudoku, Vertex, Letter Boxed, and Tiles. (By the way,...

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