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May 3, 2022 01:00 pm

Grindr User Data Was Sold Through Ad Networks

According to The Wall Street Journal, a digital advertising network was selling precise movements of millions of users of the gay-dating app Grindr. The locations were available for purchase since "at least 2017," according to the report. Gizmodo reports: According to the Journal's sources, one of the company's old ad partners, MoPub (which was sold off by Twitter earlier this year), was freely passing off location data from the tens of thousands of apps that use place-based information to monetize. At one time, this included Grindr. Once in MoPub's hands, the Journal alleges that this data was sold off, in bulk, to other partners, like Near (formerly known as UM, and formerly formerly known as UberMedia). And Near offered up that data to just about anyone. Because data privacy laws in the U.S. are vague and chaotic where they exist at all, Near can pawn off data from its upstream partners out in the open. You, dear reader, could buy it yourself. "Grindr has shared less information with ad partners than any of the big tech platforms and most of our competitors, restricting the information we share to IP address, advertising ID, and the basic information necessary to support ad delivery," Grindr spokesperson Patrick Lenihan noted in a public statement. With all respect to Lenihan, that bar is extremely low. So-called "anonymous" data points like an ad ID or IP address can easily be tied back to a specific device, and the person who owns that device. By using "anonymous" data like this, advertisers can accurately surmise your workout routine, your favorite tunes, your immigration status and much, much more. "[A]bout one year ago, reports emerged that location data gleaned from the app was used to out a Catholic priest," adds Gizmodo. "The priest resigned, and Catholic news writers wrung their hands over the ill-gotten data source." "[T]he data used to out the priest was anonymized, legally speaking, but the middlemen were able to tie the Grindr-using device to a certain Grindr-using priest because the device was seen frequenting the priest's residence and lake house."

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