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April 27, 2022 06:45 pm

Google Launches Media CDN To Compete on Content Delivery

This week at the 2022 NAB Show Streaming Summit, Google launched in general availability Media CDN, a platform for delivering content using the same infrastructure that powers YouTube. From a report: With a presence in over 1,300 cities across 200 countries, Google says that Media CDN is designed to -- in the company's words -- "automate all facets" of "serving content [close to users]." The pandemic led to an explosion in demand for streaming content as business closures and shelter-in-place orders forced folks to stay home. Media CDN, which joins Google's CDN portfolio for web and API acceleration, is by no stretch of the imagination the first of its kind. There's plenty of CDNs optimized to serve media. But Google touts ostensibly unique benefits like delivery protocols tailored to individual users and network conditions and "industry-leading" offload rates. "With multiple tiers of caching, we minimize calls to origin -- even for infrequently accessed content," Google VP Shailesh Shukla wrote in a blog post yesterday. "This alleviates performance or capacity stress in the content origin and saves costs." Media CDN also features tools for ad insertion, allowing customers to dynamically inject video content with ads. Moreover, the service is "built with AI/ML" to power interactive experiences, Google says, like real-time stats during sporting events and purchase links embedded in virtual billboards.

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