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April 25, 2022 05:18 pm GMT
Original Link: https://boingboing.net/2022/04/25/tropicana-redesigned-its-orange-juice-carton-and-lost-30-million.html
Tropicana redesigned its orange juice carton and lost $30 million
Tropicana's logo of an orange with a colorful straw sticking out of it is fun and memorable. It's tough to beat.
But back in 2008, Tropicana's brand managers thought they knew better. It's time to modernize orange juice, they said. — Read the rest
Original Link: https://boingboing.net/2022/04/25/tropicana-redesigned-its-orange-juice-carton-and-lost-30-million.html
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