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April 25, 2022 11:20 pm

Google, Meta, and Others Will Have To Explain Their Algorithms Under New EU Legislation

An anonymous reader quotes a report from The Verge: The EU has agreed on another ambitious piece of legislation to police the online world. Early Saturday morning, after hours of negotiations, the bloc agreed on the broad terms of the Digital Services Act, or DSA, which will force tech companies to take greater responsibility for content that appears on their platforms. New obligations include removing illegal content and goods more quickly, explaining to users and researchers how their algorithms work, and taking stricter action on the spread of misinformation. Companies face fines of up to 6 percent of their annual turnover for noncompliance. "The DSA will upgrade the ground-rules for all online services in the EU," said European Commission President Ursula von der Leyen in a statement. "It gives practical effect to the principle that what is illegal offline, should be illegal online. The greater the size, the greater the responsibilities of online platforms." [...] Although the legislation only applies to EU citizens, the effect of these laws will certainly be felt in other parts of the world, too. Global tech companies may decide it is more cost-effective to implement a single strategy to police content and take the EU's comparatively stringent regulations as their benchmark. Lawmakers in the US keen to rein in Big Tech with their own regulations have already begun looking to the EU's rules for inspiration. The final text of the DSA has yet to be released, but the European Parliament and European Commission have detailed a number of obligations it will contain [...]. Although the broad terms of the DSA have now been agreed upon by the member states of the EU, the legal language still needs to be finalized and the act officially voted into law. This last step is seen as a formality at this point, though. The rules will apply to all companies 15 months after the act is voted into law, or from January 1st, 2024, whichever is later. "Large online platforms like Facebook will have to make the working of their recommender algorithms (used for sorting content on the News Feed or suggesting TV shows on Netflix) transparent to users," notes The Verge. "Users should also be offered a recommender system 'not based on profiling.' In the case of Instagram, for example, this would mean a chronological feed (as it introduced recently)." The tech giants will also be prohibited from using "dark patterns" -- confusing or deceptive UIs designed to steer users into making certain choices. A detailed list of obligations contained in the DSA can be found in the article.

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