THANK YOU DEV! (The power of community feedback! )

Yesterday I introduced our company Wordsmith to you all (briefly) and then asked for feedback on our logo design...

Introducing ourselves [plus we want YOUR opinion on our logo... or ]

Wordsmith Apr 23 2 min read

#webdev #firstpost #showdev #a11y

The feedback was great!

Sorry, let me rephrase that...the feedback was useful, most of you thought our logo sucked!

And you know what...the people who commented were right!

Who knows what we were thinking trying to combine 20 different things into a logo!

We got a little bit too caught up in trying to be "clever" instead of designing a good logo!

Hopefully we learned a little from the feedback we received!

So here is the before (our original complicated logo) and after (hopefully cleaner while maintaining the "essence" of the original) based on the feedback given!

The old, over complicated logo

As per the feedback, there was too much going on!

The new, simpler logo

We got rid of the pencil and fountain pen feet.

We removed the thin line from above the logo as well!

We kept the idea of an anvil and combining the W and S in a stylised way.

However we slightly restyled the bottom to account for removing the feet.

And we decided to lean into the "smithing" (blacksmith) part of "wordsmith" more, as we think we can have a lot of fun with that (prepare for puns like "forging ahead", "steel yourself" and maybe even "riveting" articles! )

As such we chose a stronger font, more industrial looking, and then modified it slightly to allow the "W" to be larger (while making sure the barbs sticking out of the side of each letter still aligned!)

See what you think now!

The power of feedback

As always many brains are better than one (or two).

People love to share their opinions and thoughts and offer value where they can (most people!).

I am thankful for the time that people took to comment and help in that post, I think we now have a logo that is "good enough" to work with for a while.

So if you are working on something, share it!

Ask for feedback.

Obviously you then have to work hard on filtering what is useful and what is not, but sometimes even just the prompts people provide are useful!

Did the feedback work?

I believe the feedback was valuable. But who knows if this is actually an improvement (I think it is obviously!)

So, to find out, same question as the last post!

Do you:

think it is beautifully aligned, designed and refined?
hate it and really don't rate it!

Hopefully the feedback is a little more positive this time...but don't hold back if you hate it, I find that the most valuable feedback is the "negative" feedback!

Thanks for reading! I hope you have had (or are having) a great weekend, and I hope you have a fantastic week!