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April 13, 2022 07:00 am

Meta Plans To Take Nearly 50% of Creator's Earnings In 'Horizon Worlds'

After announcing earlier this week that creators can sell digital items in Horizon Worlds for real money, Meta has offered details about how many fees creators will have to pay on earnings made through the platform. According to Road to VR, "Meta explained that anything sold in Horizon Worlds would be subject to the same 30% fee the company charges developers selling apps through its VR platform and then an additional 25% fee on top of the remaining amount." From the report: The company provided the following example: "...if a creator sells an item for $1.00, then the Meta Quest Store fee would be $0.30 and the Horizon Platform fee would be $0.17, leaving $0.53 for the Creator before any applicable taxes." That's an effective rate of 47.5% of anything sold on Horizon Worlds to Meta, leaving 52.5% to the creator. That's a pretty hefty take, but not entirely out of line with contemporaries. Roblox, for instance, takes between 30% and 70% of the revenue generated by creators depending upon whether the creator sold the item directly to customers or if the item was sold on the Roblox marketplace or by another party. These are big fees, no doubt, but creators are getting something in return. Horizon Worlds, for instance, offers up its self-contained collaborative building tools, access to an audience, and handles all hosting and networking costs associated with the things creators build. Whether that's worth 47.5% of what someone manages to sell on the platform is going to be up to the creator.

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