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April 11, 2022 05:25 pm

Pinterest Announces Ban on All Climate Misinformation

Pinterest is to block all climate misinformation, as the image-focused social network seeks to limit the spread of false and misleading claims. From a report: Under the new policy the site is committing to take down content that distorts or denies the facts of the climate crisis, whether posted as adverts or normal "organic" content. Pinterest is defining misinformation broadly: the company will take down content that denies the existence or effects of climate change or its human causes, as well as content that "misrepresents scientific data" in order to erode trust in climate science and harmful, false or misleading content about natural disasters and extreme weather events. "Pinterest believes in cultivating a space that's trusted and truthful for those using our platform," said Sarah Bromma, the company's head of policy. "This bold move is an expansion of our broader misinformation guidelines, which we first developed in 2017 to address public health misinformation, and have since updated to address new and emerging issues as they come to the forefront. The expanded climate misinformation policy is yet another step in Pinterest's journey to combat misinformation and create a safe space online."

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