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April 4, 2022 07:34 am

The Sad State of Russia's Social Media Knock-offs

What happened after Russia blocked 80 million users of Instagram? Reuters reports:A black and white, melancholy alternative to Instagram that asks users to post sad pictures of themselves may launch in Russia this week, its creators said, to express sadness at the loss of popular services such as the U.S. photo sharing platform.... Although people can still sometimes access [Instagram] using a Virtual Private Network, domestic alternatives have started appearing, the latest being 'Grustnogram', or 'Sadgram' in English. "Post sad pictures of yourself, show this to your sad friends, be sad together," a message on the platform's website read.... "We are very sad that many high quality and popular services are stopping their work in Russia for various reasons," Afisha Daily quoted Alexander Tokarev, one of the service's founders as saying. "We created Grustnogram to grieve about this together and support each other." Insider looks at the larger landscape now for Russia's social media apps:Rossgram joins a slate of Russian versions of major platforms that seek to mimic larger and more popular social media companies, resulting in a landscape of Russian knockoffs that often struggle to attract users while raising questions about how much access the Kremlin has to users' data.... Russia has been trying to coax internet users to turn to its own versions of popular sites, such as YouTube knockoff RuTube, for years. Authorities this year offered online creators the equivalent of $1,700 a month to move their content to RuTube, according to Coda Story, attempting to make up for its minuscule audience. A 2021 report by the Levada Center, an independent polling organization, found that YouTube is used by 37% of Russians, Instagram by 34%, and TikTok by 16%. But some native platforms hold influence too. Out of Russia's 70 million active social media users, according to research by Linkfluence, a market research platform, 83% use a social media platform similar to Facebook called VKontakte, and 55% use another called OdnoKlassniki. According to Alyssa Demus, an associate international and defense researcher at Rand corporation, Russia has long been building up an ecosystem of alternative social media platforms. But people tend to be more skeptical and cautious when using them out of fear that the government is involved in their operations and users' information isn't secure. "Either Russia has a hand in the building of the platform from this start, or they strong arm or co-opt whatever is popular later," Demus told Insider. "I know there's significant use of platforms like WhatsApp or others that are believed to be encrypted for that very reason — so that there can be open communication without the fear of reprisal." Russia has also enacted laws to exert influence on non-Russian social media platforms, including passing legislation stating companies need to place their servers for Russian accounts on Russian territory. "Presumably so they can then sort of meddle and do whatever kind of surveillance they need to," Demus said. Demus adds at one point that "anything Russia touches has the potential to land you in jail." But the article also notes that younger tech-savvy Russians are using VPNs to access sites blocked by the government — ultimately resulting in a kind of "generation gap" where they're less aligned with pro-government rhetoric from state-controlled media.

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