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March 30, 2022 02:00 pm

Facebook Paid GOP Firm To Malign TikTok

Several readers have shared this report: Employees with the firm, Targeted Victory, worked to undermine TikTok through a nationwide media and lobbying campaign portraying the fast-growing app, owned by the Beijing-based company ByteDance, as a danger to American children and society, according to internal emails shared with The Washington Post. Targeted Victory needs to "get the message out that while Meta is the current punching bag, TikTok is the real threat especially as a foreign owned app that is #1 in sharing data that young teens are using," a director for the firm wrote in a February email. Campaign operatives were also encouraged to use TikTok's prominence as a way to deflect from Meta's own privacy and antitrust concerns. "Bonus point if we can fit this into a broader message that the current bills/proposals aren't where [state attorneys general] or members of Congress should be focused," a Targeted Victory staffer wrote. The emails, which have not been previously reported, show the extent to which Meta and its partners will use opposition-research tactics on the Chinese-owned, multibillion-dollar rival that has become one of the most downloaded apps in the world, often outranking even Meta's popular Facebook and Instagram apps. In an internal report last year leaked by the whistleblower Frances Haugen, Facebook researchers said teens were spending "2-3X more time" on TikTok than Instagram, and that Facebook's popularity among young people had plummeted. In one email, a Targeted Victory director asked for ideas on local political reporters who could serve as a "back channel" for anti-TikTok messages, saying the firm "would definitely want it to be hands off." In other emails, Targeted Victory urged partners to push stories to local media tying TikTok to dangerous teen trends in an effort to show the app's purported harms. "Any local examples of bad TikTok trends/stories in your markets?" a Targeted Victory staffer asked.

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